For René Furterer, I spearheaded a full redesign of the homepage, as well as all product category landing pages, and optimized all for desktop and mobile viewing.

I worked with a team of web developers to develop content within wireframes.

I developed all of the imagery for the René Furterer Thinning Hair landing page, which has the highest traffic of the site.

Throughout this process, I developed a creative brief for each landing page. Each brief was vetted by a rigorous review process including cross-functional teams that included marketing, sales, merchandising and education.

I wrote all of the content for the René Furterer Thinning Hair landing page, while working with the education team to prioritize the scientific language, while utilizing SEO for optimal performance.